06 · Government
Revitalising a government platform for a broad public audience.
A close collaboration with internal teams and clients to reimagine the digital experience of the MCA website and mobile app, spanning the public site, the citizen app, and the systems behind them.
An archive case study, told in brief. The engagement predates my screen library, so this page carries the story rather than the pixels; artefacts are available on request.
Context
A public platform serving everyone.
The problem. The MCA website and mobile app needed a refresh in both visual appeal and user experience, for an audience as diverse as the general public.
Why it mattered. Government platforms have to work for everyone, across a wide range of needs and comfort with technology. Clarity and accessibility were the whole job.
My role. I spearheaded the design across the website and app, working closely with internal teams and clients.
Process
From requirements to wireframes to functionality.
I worked from a careful read of the design requirements, moved into detailed wireframes, and layered in additional functionality, with intuitive interactions and continual improvement through feedback guiding each step.
Requirements
A close read of the brief and the audiences the ministry serves, before any structure was drawn.
Wireframes
Detailed wireframes settled the information architecture across the site and app.
Iteration
Functionality layered in through rounds of stakeholder feedback, not one big reveal.
Solution
Website, app, and dashboard, working together.
A revitalised website and mobile app with a clearer visual language and more intuitive interactions, backed by the admin dashboard that keeps it running.
Public website
The front door for citizens and businesses, restructured for clarity and a broad range of digital comfort.
Citizen app
The same services, shaped for mobile, so the platform meets people where they are.
Admin dashboard
The operational surface behind the scenes, keeping content and services current.
Impact
What changed for the public.
A public platform that is easier to look at and easier to use, across the website and the app. The clearest measure of a government platform is that people across every level of digital comfort can finish what they came to do; that standard drove every decision here.
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TO Redesign